This one’s for Gen Z and the relationships they build on Instagram through small, everyday acts of creative expression. Real connection isn’t something that just happens — it’s something you make.
BRAND Instagram
AGENCY Creative X @ Meta
CREATIVE DIRECTION Belén Marquez, Christy Silva
CREATIVES Fayethe Vongsouvanh, Mohamed Chamsseddine Abdelhafidh, Louisa Lovelace, Jessy Cole
DESIGNERS Tony Loftus, Szeki Yang
IN PARTNERSHIP WITH:
AGENCY Johannes Leonardo
PRODUCTION Somesuch
DIRECTORS Vincent Haycock, Darol Olu Kaye
PHOTOGRAPHER Marie Tomanova
EDIT Cabin
UI/MOTION DESIGN Studio Dumbar
SCORE Dev Hynes