Snapchat Pride
For Pride, we highlighted the fluidity and intersectionality of gender identity and sexuality. Every queer person identifies differently, and every unique identity should be celebrated. This Snapchat toolkit of buildable in-app assets like pronoun lenses, identity stickers, and gradient filters, empowered users to build and customize their own flag both digitally and IRL. 








BRAND Snapchat
AGENCY The Martin Agency
CREATIVES Ethan Fialk, Jesse Lane, Paige Nuckols, Dustin Dodd, Graham Unterberger
CREATIVE DIRECTOR Jerry Hoak