About

Hey, I’m Ethan.

I’m a freelance creative director, writer, and maker based in LA. Whether I’m welding, quilting, making ceramics, or building brand ecosystems for global tech giants, I’m drawn to the craft of putting things together.

With an eye for design and years of both agency and in-house experience, I specialize in big ideas, 360 campaigns, and defining how cutting-edge products speak to the world.

I’m currently leading creative as an Associate Creative Director at SPECS Studio (by Snap Inc), steering the brand voice and product campaigns for the launch of the next generation of augmented reality glasses. Before going freelance, I helped WhatsApp build their in-app ecosystem from scratch, establishing their foundational voice and producing original content series.

My work has been recognized by Cannes Lions, The One Show, the EFFIEs, CLIOs, Adweek, and The Webby Awards.

Let’s build something. I’m available for freelance projects and creative consulting.

HMU ethanfialk@gmail.com

Experience

SNAP INC / Associate Creative Director, SPECS Studio
META / Associate Creative Director, Creative X
TRANSLATION LLC / Copywriter
THE MARTIN AGENCY / Copywriter
THE COMMUNITY NYC / Copywriter
PODIUM RVA / Copywriter
VCU BRANDCENTER / Master’s

Awards

CANNES LIONS / 2024 Brand Ranking, No. 20
CLIO / Shortlist
AICP / Shortlist
AICP / Shortlist
ADWEEK / The 25 Best Ads of 2021, No. 6
THE EFFIES / Youth Marketing, Silver
VIMEO / 2021 Staff Pick
THE ONE SHOW / Merit / Animation
THE ONE SHOW Merit / Production Design
THE ONE SHOW / Shortlist / Craft Direction
THE ONE SHOW / Shortlist / Music & Sound
ANDY AWARDS / Shortlist / Craft
THE WEBBY’S / Nominee / Craft Animation
THE WEBBY’S / Nominee / Craft Editing
SHOTS AWARDS / Bronze / Production and Styling
SHOTS AWARDS / Shortlist / Shot Direction

SPECS Smart Glasses

Our launch site for SPECS, the next generation of AR glasses by Snap Inc.

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