SPECS Smart Glasses. See your world through a new lens.
My small but mighty creative team (and I mean small, there’s like 10 of us) launched SPECS, the next generation of AR glasses by Snap Inc. I played a role in nearly every element, from crafting the tone of voice and nailing the campaign tagline, to establishing brand guidelines and building out the website in partnership with design. Our team also concepted and produced content for CEO Evan Spiegel’s keynote speech unveiling SPECS on stage at the 2026 Augmented World Expo.
You can check out the website here.
Or watch CEO Evan Spiegel’s keynote speech at AWE below:
My small but mighty creative team (and I mean small, there’s like 10 of us) launched SPECS, the next generation of AR glasses by Snap Inc. I played a role in nearly every element, from crafting the tone of voice and nailing the campaign tagline, to establishing brand guidelines and building out the website in partnership with design. Our team also concepted and produced content for CEO Evan Spiegel’s keynote speech unveiling SPECS on stage at the 2026 Augmented World Expo.
You can check out the website here.
Or watch CEO Evan Spiegel’s keynote speech at AWE below: