SPECS: The Launch

My small but mighty creative team (and I mean small, there’s like 15 of us) launched SPECS, the next generation of AR glasses by Snap Inc. I played a role in nearly every element, from crafting the tone of voice and nailing the campaign tagline, to establishing brand guidelines, building out the website, and creating the launch films. You can check out our site for more.

Meet our Visionary partners, the pioneering artists, creators, and culture-defining voices shaping what’s next.

Introducing SPECS Intelligence, the personal assistant that understands you and anticipates your next move.

More to come.