In this original how-to content series, culturally relevant creators walk WhatsApp users through step-by-step guides for their favorite features—posted exclusively on our WhatsApp Channel.
WhatsApp Channels provide WhatsApp superfans with an exclusive, culturally relevant space to stay up to date with the brands, groups, and people they care about—like Bad Bunny, Netflix, and so many more.
We’ve built our own WhatsApp Channel for the WhatsApp brand from the ground up, where we post product news, exclusive drops, and original WhatsApp content series for our 243+ million channel following that continues to grow every day. Each post garners as many views as a Super Bowl ad.
BRAND WhatsApp
AGENCY Creative X @ Meta
CREATIVE DIRECTOR Naz Nazli
CREATIVES Ethan Fialk, Jansen Yoder
IN PARTNERSHIP WITH:
PRODUCTION Even/Odd, Brand New School, Hueso