WhatsApp Channels provide WhatsApp superfans with an exclusive, culturally relevant space to stay up to date with the brands, groups, and people they care about — like Bad Bunny, Netflix, and so many more.
We’ve built our own WhatsApp Channel for the WhatsApp brand from the ground up — where we post product news, exclusive drops, and original WhatsApp content series for our 243+ million channel following that continues to grow every day. Each post garners as many views as a Super Bowl ad. Here’s a couple content series we created exclusively for our WhatsApp Channel:
The Feature Featuring
In this original how-to content series, culturally relevant creators walk WhatsApp users through step-by-step guides for their favorite features.
WhatsApp Wisdom
An exclusive docuseries celebrating stories of wisdom passed onto the next generation from miles away.
BRAND WhatsApp
AGENCY Creative X @ Meta
CREATIVE DIRECTORS Naz Nazli, Jose Luis Martinez
CREATIVES Ethan Fialk, Jansen Yoder, Kate Ursu, Lynn Nakamara, Neha Embar, Melvin DeBerry
IN PARTNERSHIP WITH:
PRODUCTION Even/Odd, Brand New School, Hueso