WhatsApp: In-App Ecosystem

This is the WhatsApp In-App ecosystem, a collection of content streams built to show the world who we are and equip our users with the tools they need to get the most out of WhatsApp, all from within the app through our WhatsApp Channel and the WhatsApp Chat. It’s everything our brand is about: privacy, usefulness, and closer connection

WhatsApp Channels

Channels provide WhatsApp superfans with an exclusive, culturally relevant space to stay up to date with the brands, groups, and people they care about — like Bad Bunny, Netflix, and so many more. 

We’ve built our own WhatsApp Channel for the WhatsApp brand from the ground up — where we post product news, exclusive drops, and original WhatsApp content series for our 243+ million channel following that continues to grow every day. Each post garners as many views as a Super Bowl ad. 

Channel Exclusive Content Series:
The Feature Featuring
WhatsApp Wisdom
Channel Crush
Emoji Polls
Chat Messages


The Feature Featuring
WhatsApp Chat Messages
Channel Crush



WhatsApp Channels 
Channels provide WhatsApp superfans with an exclusive, culturally relevant space to stay up to date with the brands, groups, and people they care about — like Bad Bunny, Netflix, and so many more. 

We’ve built our own WhatsApp Channel for the WhatsApp brand from the ground up — where we post product news, exclusive drops, and original WhatsApp content series for our 243+ million channel following that continues to grow every day. Each post garners as many views as a Super Bowl ad. 







The Feature Featuring
Chat Messages





The Feature Featuring

In this original how-to content series, culturally relevant creators walk WhatsApp-ers through step-by-step guides for their favorite features.




WhatsApp Wisdom

An exclusive docuseries celebrating stories of wisdom passed onto the next generation from miles away. 




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