Hey, I’m Ethan Fialk 🤝

I’m a Creative Director, writer, and maker based in LA. Whether I’m welding, quilting, making ceramics, or building brand ecosystems for global tech giants, I’m drawn to the craft of putting things together.

With an eye for design and years of both agency and in-house experience, I specialize in big ideas, 360 campaigns, and defining how cutting-edge products speak to the world.

I’m currently leading creative as an Associate Creative Director at SPECS Studio (by Snap Inc), steering the brand voice and product campaigns for the launch of the next generation of augmented reality glasses. Before going freelance, I helped WhatsApp build their in-app ecosystem from scratch, establishing their foundational voice and producing original content series.

My work has been recognized by Cannes Lions, The One Show, the EFFIEs, CLIOs, Adweek, and The Webby Awards.

Let’s build something. I’m available for freelance projects and creative consulting:

Creative Direction 
Big Ideas & Conceptual Thinking
360 Campaigns
Brand Building
New Business

Copywriting & Content
Scriptwriting
Language Guides
Branded Content
Social Narrative

Digital & Print
Website 
UX/UI
Social 
Print

HMU ethanfialk@gmail.com

Experience

SNAP INC / Associate Creative Director, SPECS Studio
Contract - Current 

META / Associate Creative Director, Creative X
Brands: Meta, Facebook, Instagram, WhatsApp, Messenger

TRANSLATION LLC / Copywriter
Brands: Beats by Dre, NBA,  1800 Tequila, State Farm,  Pandora, Disney, Eli Lilly

THE MARTIN AGENCY / Copywriter
Brands: Axe Body Spray, Snapchat, Oreo, Ritz Crackers

THE COMMUNITY NYC / Copywriter Intern
Brands: Verizon Wireless

VCU BRANDCENTER / Master’s
Creative Copywriting 

Awards

CANNES LIONS
Creative Brand Ranking 2024 #20 / WhatsApp 

CLIO 
Shortlist / Product Film

AICP 
Shortlist / WhatsApp: The New Year is Calling
Shortlist / WhatsApp Wisdom 

ADWEEK    
The 25 Best Ads of 2021 / #6 / Axe: The Walk

THE EFFIES    
Youth Marketing / Silver / Axe: The Walk

THE ONE SHOW
Merit / Moving Picture Craft: Animation / Axe: The Walk
Merit / Moving Picture Craft: Production Design / Axe: The Walk
Shortlist / Craft Direction / Axe: The Walk
Shortlist / Music & Sound / Axe: The Walk

ANDY AWARDS
Shortlist / Craft / Axe: The Walk

THE WEBBY’S    
Nominee / Craft Animation / Axe: The Walk
Nominee / Craft Editing / Axe: The Walk

SHOTS AWARDS
Bronze / Production and Styling / Axe: The Walk
Shortlist / Shot Direction / Axe: The Walk

VIMEO
2021 Staff Pick / Axe: The Walk